Design Leadership ─ How Top Design Leaders Build and Grow Successful Organizations
商品資訊
ISBN13：9781491929209
出版社：Oreilly & Associates Inc
作者：Richard Banfield
出版日：2015/12/31
裝訂／頁數：平裝／250頁
規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
商品簡介
Designing great digital products is well documented, but for the first time we get to hear insider secrets from the leaders/founders themselves on how those companies are built, nurtured and lead to financial and market success. By combining my expert narrative, in-depth interviews and survey results, this book explores the behind-the-scenes strategies and tactics of how these leaders get to, and stay at, the top of this innovative exciting industry. This is actionable advice to on how design managers and readers they can implement within their own world/business/team/project.
作者簡介
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.
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