Charity That Counts ― The Charity Navigator Guide to Intelligent Investing

There is an unmistakable and undeniable need for guidance to assist the American public in its charitable giving, to demonstrate how to discern where to give (and where not to), and to select from the many competing charities that may be operating in a given area of effort, policy, or activity. This book addresses all those needs. Through the use of the interactive tools and resources available on the Charity Navigator website and other evaluation services, this book will truly be a much-needed guide to intelligent and effective giving for everyone, irrespective of personal income or the amount they give. The book:

• Provides a detailed guide on how to use the Charity Navigator website and other resources.
• Is written for the most prevalent charitable donor in the world: AVERAGE American donor…the person who drops dollars in counter-top jars, agrees to make a contribution at the grocery store or theater, the person who responds to pleas by mail--NOT written solely for the newly rich, the trust fund baby, or people of extraordinary means. (even though we assume that many of affluent Americans will also utilize the book).
• Lays out, in plain language, for the average donor the dangers in uninformed giving from the heart, especially in terms of the money wasted each year;
• Explains how Americans became accustomed to responding to the wrong kinds of appeals, and why (aside from the fact that they work!) those appeals were and are made.
• Explains the “nonprofit landscape” and all the types of organizations that are considered “nonprofit,” even though only 1 class are actually “charities”
• Offers a rationale for seeking out effective charities, what to look for and why in easily understandable language.
• Provides concrete tools and tips to empower donors to be secure in the knowledge that they are maximizing their social investments.