90折
Entrepreneurship and Small Business ― Start-up, Growth and Maturity
商品資訊
ISBN13：9781137430359
出版社：Palgrave Macmillan
作者：Paul Burns
出版日：2016/03/04
裝訂／頁數：平裝／512頁
規格：27.6cm*21.6cm (高/寬)
定價
：NT$ 4320 元優惠價
：90 折 3888 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and practical skills-building, developing critical understanding and good management practice. A holistic approach to the issues facing small businesses from start-up to growth and maturity.
作者簡介
Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.
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