A First Look at Communication Theory + Connect Access Card

The ninth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient. For instance,Connect contains SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptiveLearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn’t know. As a student readsA First Look at Communication Theory, the material continuously adapts to ensure that he or she is focused on the content most crucial to closing specific knowledge gaps.