Understanding Social Entrepreneurship ─ The Relentless Pursuit of Mission in an Ever Changing World

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues.

Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This edition includes several new features:

• New international cases and examples – providing students with a broader understanding of social entrepreneurship globally

• Updated ‘voices from the field’ boxes – this popular feature shows how social entrepreneurship functions in the real world

• Four new chapters – covering the emerging topics of lean start-up, support ecosystems, social intrapreneurship, and social entrepreneurship and environmental sustainability

Bringing together a rigorous theoretical foundation and a strong practical focus, it is the go-to resource for students of social entrepreneurship. The companion website includes an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.

Jill Kickul is Director of the Stern School of Business Program in Social Entrepreneurship at the Berkley Center for Entrepreneurship and Innovation, NYU, USA. As a Clinical Professor of Business and Society, she teaches courses in entrepreneurship, social entrepreneurship, and social impact strategies. She has published more than one hundred journal articles and books on the subject of entrepreneurship.

Thomas S. Lyons is the Lawrence N. Field Family Chair in Entrepreneurship, Professor of Management, and Field Mentor at Baruch College CUNY, USA. He has expertise in the following subjects: entrepreneurship, economic development, strategic planning, and public–private partnerships. He is co-author or editor of eleven books and has published over sixty articles and papers in scholarly outlets on entrepreneurial and economic strategy.