Social Media and Crisis Communication

Employing the recent Social-mediated Crisis Communication Model, which serves as a framework for crisis and issues management in a rapidly evolving media landscape,Social Media and Crisis Communication will provide a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book will cover the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, future directions, and applications in specific crisis areas.

Both the theoretical and the practical will be discussed, providing a volume that will appeal to both academic-minded readers as well as professionals at the managerial, decision-making level. The total audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume yet has provided the sort of overarching synthesis of information regarding the field of crisis communication and social media that this book contains.

Lucinda Austin is an assistant professor at Elon University.

Yan Jin is the Associate Director for Research and Outreach at Virginia Commonwealth University.