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Services Marketing ─ People, Technology, Strategy
商品資訊
ISBN13：9781944659004
出版社：World Scientific Pub Co Inc
作者：Jochen Wirtz; Christopher Lovelock
出版日：2016/05/30
裝訂／頁數：精裝／600頁
規格：27.9cm*21.6cm*2.5cm (高/寬/厚)
版次：8
定價
：NT$ 4012 元優惠價
：90 折 3611 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：108 點
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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