滿額折
Winning in Service Markets ─ Success Through People, Technology and Strategy
商品資訊
ISBN13：9781944659059
出版社：World Scientific Pub Co Inc
作者：Jochen Wirtz
出版日：2016/09/05
裝訂／頁數：平裝／500頁
規格：22.2cm*15.2cm*2.5cm (高/寬/厚)
商品簡介
相關商品
商品簡介
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.
今日66折
您曾經瀏覽過的商品
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。