Media Ethics ─ Cases and Moral Reasoning

Media Ethics: Cases and Moral Reasoning, Tenth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This text facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Clifford G. Christians is Research Professor of Communications, Professor of Journalism, and Professor of Media Studies Emeritus at the University of Illinois, Urbana-Champaign.

Mark Fackler is Professor of Communications emeritus at Calvin College, Grand Rapids, Michigan.

Kathy Brittain Richardson is the president of Westminster College in New Wilmington, Pennsylvania. She is the former provost and a professor of communication at Berry College, Rome, Georgia.

Peggy J. Kreshel is Associate professor of Advertising at the Grady College of Journalism and Mass communication and an affiliate faculty member of the Institute for Women's Studies at the University of Georgia.

Robert H. Woods, Jr. is Professor of Communication at Spring Arbor University in Spring Arbor, Michigan. He is executive director of the Christianity and Communication Studies Network (www.theccsn.com).