Marketing

Marketing 13e is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty—from professors who want a solid, comprehensive textbook and a few key supplements, to those seeking a top-notch integrated digital program to assist with large sections and management of multiple adjuncts. Marketing's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach, which is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials— that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking rigorous and balanced coverage of traditional and contemporary concepts.