The Tetris Effect ─ The Creation of the Game That Hypnotized the World

Tetris is perhaps the most instantly recognizable, popular video game ever made. Sales of authorized copies total near $1 billion to date, and that is just a fraction of the money made from knockoffs and pirated versions. Based on an obscure board game, it was designed for early computers, became a hit on TV consoles, and soared in popularity with handheld devices like the Game Boy. Today it lives on in smartphones, tablets, and laptops.

All this despite the fact--or perhaps because of it--that it has no superhero to merchandise and no story to dramatize. Tetris is abstraction translated to bytes, a puzzle game in its purest form.

Yet its origin story is so improbable that it's amazing that any of us ever played the game. In this surprising and entertaining book, tech reporter Dan Ackerman explains how a Soviet programmer named Alexey Pajitnov was struck with inspiration as a teenager, then meticulously worked for years to bring the game he had envisioned to life. Despite the archaic machines (outdated even for their era) that Pajitnov worked with and the fact that he had to develop the game after-hours on his own time, Tetris worked its way first through his office, and then out of it, entrancing player after player with its hypnotic shapes. It became almost a metaphor for the late Soviet era, with the kinetic energy of commerce pushing ever harder against the walls put up by the government.

British, American, and Japanese moguls saw the game's potential and worked, often unscrupulously, to beat each other in the race to sell the game. Ackerman tells the story of these men and their maneuvers, and how the game made it to consumers’ hands in the United States on a Game Boy screen in 1989.

Full of plot twists and fascinating trivia, The Tetris Effect reveals the story of one of the greatest games ever created. It is an homage to both creator and creation, and a perfect gift for anyone who's ever played the game--which is to say anyone at all.

New York native Dan Ackerman is currently a section editor at the leading technology news site CNET, where he oversees a team running CNET's New York gadget testing lab, reviews laptops and tablets, hosts videos, and writes about hot-button consumer technology topics.

He's a well-known TV talking head, seen on CNN, CNBC, MSNBC, Fox News, BBC News, ABC, CBS, and NBC News, and other outlets, and he regularly appears as an in-house technology expert onCBS This Morning. As a writer and columnist, Ackerman has contributed regularly to magazines, includingMen's Journal, Maxim, Blender, and Sync, and he's previously served as a monthly technology columnist for bothSPIN and WWE Magazine. As an industry expert, he's been interviewed by or quoted in theNew York Times, USA Today, The Atlantic, Mother Jones,Fast Company, and many other publications.