Global Business Today

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field.

作者：Charles W. L. Hill
現職：University of Washington

作者：Tomas M. Hult
現職：Michigan State University

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONEY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Foreign Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Research and Development
Ch17 Global Human Resource Management