Markets and the Arts of Attachment

Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of CERTOP-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has conducted several projects and case studies on such topics as the role of marketing, packaging, self-service, trade press, and so on. He recently published The Limits of Performativity: Politics of the Modern Economy with Liz McFall and Martin Giraudeau (eds.) (Routledge, 2014), On the Origins of Self-Service (Routledge, 2015) and On Curiosity, the Art of Market Seduction (Mattering Press, 2016).

Joe Deville is a Lecturer at Lancaster University, based jointly in the Departments of Organisation, Work & Technology and Sociology. A major focus of his work has been the encounter between defaulting consumer credit debtor and debt collector, which was the subject of his first book Lived Economies of Default, published by Routledge in 2015. Other areas of interest include disaster preparedness, comparative and digital methods, behavioural economics, and theories of money. He is an editor at Journal of Cultural Economy and a co-founder and editor of Mattering Press, an Open Access book publisher, and the online consumer studies research network Charisma.

Liz McFall is Head of Sociology at the Open University in the UK. She is currently researching how the convergences surrounding digital disruption and the current global wave of health care funding reforms are forging new roles for states, markets and marketing as part of of a Wellcome Trust project Insuring healthcare in a Digital World. Her book Devising Consumption: cultural economies of insurance, credit and spending (Routledge, 2014) argues that states and markets were inevitable if uneasy allies in the promotion of public welfare and consumption. Liz is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and Editor-in-Chief of the Journal of Cultural Economy.