Constructing the Persuasive Portfolio ─ The Only Primer You'll Ever Need

Through full color visual illustrations including 400 portfolio examples from 55 different designers, along with over 50 explanatory diagrams, the book discusses topics such as identifying the audience, collecting, documenting and cataloging your work, strategies for portfolio organization, systems of visual structure, as well as guidelines for designing the graphic layout. It also gives directed advice on both printed and digital portfolio formats. With a set of 48 specific design actions that are keyed throughout, the book offers best practices for a wide variety of design problems to simplify troubleshooting for the designer.

As the ultimate tool of persuasion at your disposal, the portfolio is one of the single most important design exercises of your academic and professional career.?Constructing the Persuasive Portfolio will not only show you everything you need to know about the full process of creating your portfolio; it will also give you the know-how to design it. This book is the last word on portfolio design you will ever need!

Margaret Fletcher is an Assistant Professor of Architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA.