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Creative Change ─ Why We Resist It... How We Can Embrace It
商品資訊
ISBN13：9780544703094
出版社：Houghton Mifflin Harcourt
作者：Jennifer Mueller
出版日：2017/01/17
裝訂／頁數：精裝／288頁
規格：22.9cm*15.2cm (高/寬)
定價
：NT$ 1064 元優惠價
：79 折 841 元
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One of the nation’s leading psychologists asks whether today’s corporate leaders really do embrace new and creative approaches--and finds some surprising conclusions. ?
All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from the highly respected management professor Jennifer Mueller, the truth is that business leaders chronically reject creative solutions and embrace the familiar, even as they profess commitment to innovation.?
All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from the highly respected management professor Jennifer Mueller, the truth is that business leaders chronically reject creative solutions and embrace the familiar, even as they profess commitment to innovation.?
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Mueller’s research also reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas even when desired. Mueller parses the tough questions that these findings raise. Could people have an inherent prejudice against creative ideas? Could the mindset we use to evaluate ideas turn this prejudice on or off?? Mueller describes how to shift your mindset to better recognize creative opportunity, and provides counterintuitive recommendations to help people embrace the creative ideas they want.?
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Based on the latest psychological studies in the field, along with numerous illustrative examples, Creative Change is the kind of provocative management book that will be discussed for years to come.
作者簡介
Jennifer Mueller earned her PhD in Social and Developmental Psychology at Brandeis University, and has been on the faculty of many top business schools including the Wharton School, Yale School of Management and NYU's Stern School of Business.? One of her papers, upon which this book is based, “The Bias Against Creativity,” went viral and was downloaded over 65,000 times—receiving more than 100 media mentions and being described as a “famous study” in TheAtlantic. ?Jennifer’s work has been featured in many major media outlets including WSJ, NPR, CNN, HBR, The Atlantic, Fortune, Forbes, and Fast Company. Jennifer, a native Californian, is currently an Associate Professor at the University of San Diego.
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