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The Divergent and Convergent Thinking Notebook
商品資訊
ISBN13：9789063694395
出版社：Bis Publishers UK
作者：Dorte Nielsen
出版日：2016/12/22
裝訂／頁數：平裝／152頁
規格：15.6cm*30.2cm (高/寬)
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商品簡介
Creativity research shows that dividing thinking into divergent and convergent forms improves and increases idea production; this leads to unexpected thoughts and original solutions. Divergent thinking is used to generate ideas; convergent thinking helps in selecting the best ideas.
The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking that it is known as ‘the heartbeat of creativity’. It is the underlying rhythm of creative thinking. This book is an introduction to divergent and convergent thinking and includes guidelines to enhance innovative thinking, as well as hands-on exercises to strengthen creativity.
The concept of the book is supported by its triangular shape, illustrating divergent and convergent thinking: the top half of the book communicates divergent thinking, while the bottom half communicates convergent thinking. This principle remains the same throughout the book.
The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking that it is known as ‘the heartbeat of creativity’. It is the underlying rhythm of creative thinking. This book is an introduction to divergent and convergent thinking and includes guidelines to enhance innovative thinking, as well as hands-on exercises to strengthen creativity.
The concept of the book is supported by its triangular shape, illustrating divergent and convergent thinking: the top half of the book communicates divergent thinking, while the bottom half communicates convergent thinking. This principle remains the same throughout the book.
作者簡介
Dorte is a creativity expert, author, keynote speaker and the founder of FourSight
Denmark. Dorte is also the fouder of ”Creative Communication” an award winning BA education for Art Directors and conceptual thinkers at the Danish School of Media and Journalism, where she teaches, conducts research and consults in the area of creativity and creative thinking. Dorte is the author of numerous books and articles on creative thinking.
2010, Dorte has spearheaded the launch of FourSight in Denmark. For most of the 90’s she worked as an Art Director in London. Her advertising work there won her recognition at the Cannes International Advertising Festival, D&AD, the British Television Awards, Epica, London International Advetising Awards, Campaign Poster Awards among others.
Born in Denmark, Dorte Nielsen studied at The Graphic Arts Institute of Denmark and later at The School of Communication Arts in London. Dorte also holds a Master of Science degree in Creativity and Change Leadership from the International Center for Studies in Creativity, Buffalo, New York, where she and Sarah were awarded the Firestien Family Creative Achievement Award for their graduate work.
Denmark. Dorte is also the fouder of ”Creative Communication” an award winning BA education for Art Directors and conceptual thinkers at the Danish School of Media and Journalism, where she teaches, conducts research and consults in the area of creativity and creative thinking. Dorte is the author of numerous books and articles on creative thinking.
2010, Dorte has spearheaded the launch of FourSight in Denmark. For most of the 90’s she worked as an Art Director in London. Her advertising work there won her recognition at the Cannes International Advertising Festival, D&AD, the British Television Awards, Epica, London International Advetising Awards, Campaign Poster Awards among others.
Born in Denmark, Dorte Nielsen studied at The Graphic Arts Institute of Denmark and later at The School of Communication Arts in London. Dorte also holds a Master of Science degree in Creativity and Change Leadership from the International Center for Studies in Creativity, Buffalo, New York, where she and Sarah were awarded the Firestien Family Creative Achievement Award for their graduate work.
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