The Complete Guide to Successful Event Planning

Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised third edition of this award-winning book has been expanded to include social media, social networking, cultural sensitivity, ethics and diversity. The Complete Guide to Successful Event Planning is designed to assist any planner with meeting all the challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and meticulously produced with the participant in mind. Successful events do not just fall together; they are the result of hard work, creativity, awareness, and careful attention to detail — every detail.

From an early age, planning events was natural for Kilkenny. From the personal pleasure of gathering people, she created a long-time career and made an art out of the business. With her penchant for writing just trailing her love for events, her second career surfaced. The two careers were merged, and this book is the result. Shannon is currently working to stay on top of the ever-evolving world of social media and networking. She is putting together a comprehensive resource guide to keep up with this trend.