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Managing Sport Facilities and Major Events
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Managing Sport Facilities and Major Events

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定價
:NT$ 9000 元
優惠價
908100
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Sport events are inextricably linked to the places in which they are hosted. High profile events require high quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context.

With detailed real world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success. It covers all the key aspects of sport facility management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact and legacy.

Now supported by a companion website containing slides, test banks, a glossary and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

作者簡介

Eric C. Schwarz is a Senior Lecturer in Sport Management and Coordinator of the Postgraduate Courses in Sport Business and Integrity at Victoria University, Australia

Hans Westerbeek is a Professor of International Sport Business and Dean of the College of Sport and Exercise Science at Victoria University, Australia

Dongfeng Liu is a Professor of Sport Management at Shanghai University of Sport, China

Paul Emery is a retired sport management educator, as well as co-founder and honorary member of the European Association for Sport Management

Paul Turner is a Senior Lecturer in Sport Management at Deakin University, Australia

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優惠價:90 8100
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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