Sport Business Analytics ─ Using Data to Increase Revenue and Improve Operational Efficiency

This practical business analytics in sport book provides students and industry leaders with innovative strategies to collect data and convert it into meaningful information that enables sport business professionals to make strategic business decisions and create a sustainable competitive advantage. A primary goal of this book is to help sport business organizations utilize data-driven decision making to optimize revenue generation in areas such as ticket sales and corporate partnerships. Readers learn about the role of big data and analytics in ticket pricing, season ticket member retention, fan engagement, sponsorship valuation, customer relationship management, and market research.

Dr. C. Keith Harrison is a tenured Associate Professor within the College of Business Administration at the University of Central Florida as well as the Associate Director of the prestigious DeVos Graduate Sport Business Management Program. SportBusiness International recently ranked the DeVos Graduate Program as the second-best graduate sport business program worldwide. During the fall 2014 semester, Harrison served as interim chair of the DeVos Sport Business Management Program. Dr. Harrison is also an Adjunct Associate Professor at Emory University’s Goizueta Business School and adjunct faculty member at Boise State University’s Department of Communication. Scott Bukstein, JD is the Director of the Undergraduate Sport Business Management Program within the College of Business Administration at the University of Central Florida. Bukstein also serves as Assistant Director of the DeVos Graduate Sport Business Management Program. In addition, Bukstein is an Adjunct Assistant Professor within the Goizueta Business School at Emory University as well as an Adjunct Instructor within the College of Business at the University of South Florida. Bukstein is also a consultant and researcher for the NFL.