The Business Plan Workbook ― A Practical Guide to New Venture Creation and Development
商品資訊
ISBN13：9780749478971
出版社：Kogan Page Ltd
作者：Colin Barrow; Paul Barrow; Robert Brown
出版日：2016/03/28
裝訂／頁數：精裝／350頁
規格：22.9cm*15.2cm (高/寬)
商品簡介
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. It also features new and updated case studies and online resources.
作者簡介
Paul Barrow is an author, a Visiting Professor at Cranfield, and a consultant advising SMBs on growth strategies.
Robert Brown was formerly head of PR at McCann Erickson.? He is currently Managing Director of Stainforth PR, now part of the TBWA Group. He is a Visiting Professor in PR at Manchester Metropolitan University.
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