Reading Graphic Design in Cultural Context
商品資訊
ISBN13：9780857858016
出版社：Bloomsbury USA Academic
作者：Grace Lees-maffei; Nicolas Maffei
出版日：2017/09/21
裝訂／頁數：平裝／288頁
規格：24.1cm*18.4cm*1.9cm (高/寬/厚)
商品簡介
Reading Graphic Design in Cultural Content provides an analysis of twelve case studies of different parts of the graphic design industry in social and cultural contexts. Complete with global examples, such as Facebook, MacDonalds and Nike.
The book is split into three parts: On Message and Off Message; On Legibility and Ambiguity; and On Paper and On Screen. Contextual chapters on semiotics, modernism, postmodernism and legibility, situate the book theoretically. Whilst other chapters deal with issues of context and identity as they are played out in relation to different graphic design media, from advertising hoardings to eBooks and other digital contexts, greetings cards to fashion photography.
作者簡介
Grace Lees-Maffei is Reader in Design History at the University of Hertfordshire, UK.
Nicolas P. Maffei is Senior Lecturer on the Graphics programmes at Norwich University College of the Arts, UK.
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