Web Usage Mining Techniques and Applications Across Industries

Web usage mining is the application of data mining technologies to discover interesting usage patterns from web data in order to understand and better serve the needs of web-based applications. The burgeoning amount of information available in the websites simultaneously created the challenge of retrieving precise and appropriate information as needed. This book will provide the application of data mining techniques to the usage logs of large web data repositories in order to produce results that can be applied to practical subjects, such as improving websites/pages making additional topic or product recommendations, user/customer behavior studies, among others. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)