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Choosing Higher Ground ― Working and Living in the Values Economy
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ISBN13：9781940503158
出版社：Nortia Pr
作者：Michael Weisman; Beth Jusino
出版日：2016/11/22
裝訂／頁數：精裝／192頁
規格：22.2cm*14.6cm*1.9cm (高/寬/厚)
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Too many businesses today are wrapped up in the transactional economy--the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing, embracing a new values-driven approach to business we call the Values Economy. "Choosing Higher Ground" is a handbook for those who want to incorporate values into their organization's daily practices, and are finally ready to embark on the path to a greater calling.
作者簡介
Michael Weisman is a 42-year veteran of the advertising and marketing industry, where he guided strategic brand campaign development for some of the most iconic brands in the country. He is co-founder of The Values Institute, a strategic think tank whose mission is to inspire values-driven corporate culture. Home location: Orange County, CA Beth Jusino is an award-winning independent writer and editor. Home location: Seattle, WA
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