滿額折
Global Marketing Strategies of Emerging Market Firms
商品資訊
系列名：Advances in International Marketing
ISBN13：9781787140950
出版社：Emerald Group Pub Ltd
作者：Shaoming Zou (EDT); En Xie (EDT); Chengli Shu (EDT)
出版日：2017/02/06
裝訂：精裝
商品簡介
相關商品
商品簡介
This volume of ‘Advances in International Marketing’ is focused on the global marketing strategies of emerging market firms. With their increasing role in international trade, emerging market firms face a large number of complex challenges when expanding into global markets. The topics addressed include various issues associated with emerging market firms’ global marketing strategies and internationalization such as entry mode, foreign acquisitions, relationship building, branding, international venturing and entrepreneurship, researching customers, and institutions. The book aims to both test existing theories as well as developing new ones in order to make sense of the vast array of issues. Collectively, this book sheds significant light on how emerging market firms deal with the challenges that they face and offers key insights into an increasingly important phenomenon in international marketing, namely the expansion of emerging market firms in global markets.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。