Brand Command ─ Canadian Politics and Democracy in the Age of Message Control
商品資訊
ISBN13：9780774832045
出版社：Univ of British Columbia Pr
作者：Alex Marland
出版日：2017/03/01
裝訂／頁數：平裝／528頁
規格：22.9cm*15.2cm (高/寬)
商品簡介
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister?s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
作者簡介
Alex Marland is associate professor of political science and associate dean of arts at Memorial University of Newfoundland. He is a leading researcher on political communication and marketing in Canada.
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