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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Business Intelligence, Analytics, and Data Science ─ A Managerial Perspective
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Business Intelligence, Analytics, and Data Science ─ A Managerial Perspective

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For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

作者簡介

Ramesh Sharda (M.B.A., Ph.D., University of Wisconsin—Madison) ?is the Vice Dean ?for Research and Graduate ?Programs, ?Watson/ConocoPhillips Chair and a Regents Professor of Management ?Science ?and ?Information ?Systems ?in ?the ?Spears ?School ?of Business ?at Oklahoma ?State University. He cofounded and ?directed ?OSU’s PhD in Business ?for the Executives ?Program. ?About ?200 papers ?describing ?his research ?have ?been ?published in major journals, including Operations Research, Management Science, Information Systems Research, Decision Support Systems, and ?Journal of MIS. He cofounded the ?AIS SIG on Decision ?Support ?Systems and ?Knowledge ?Management ?(SIGDSS). Dr. Sharda serves ?on several editorial boards, including those of Decision Sciences Journal, Decision Support Systems, and ACM Data Base. He has authored and edited several textbooks ?and research books ?and serves as the co-editor ?of several book ?series (Integrated ?Series in Information Systems, Operations Research/Computer Science Interfaces, and Annals of Information Systems) ?with ?Springer. ?He ?is ?also ?currently ?serving ?as ?the ?executive ?director ?of ?the Teradata ?University Network. ?His current ?research ?interests ?are in decision ?support ?sys- tems, business ?analytics, and technologies for managing ?information ?overload.


Dursun ?Delen (Ph.D., ?Oklahoma? ?State ?University) ?is ?the ?Spears ?Endowed? ?Chair ?in Business ?Administration, ?Patterson? ?Foundation ?Endowed? ?Chair ?in ?Business ?Analytics, Director of Research for the Center for Health Systems Innovation, ?and Regents Professor of Management ?Science ?and ?Information ?Systems ?in ?the ?Spears ?School ?of Business ?at Oklahoma ?State University (OSU). Prior to his academic ?career, he worked ?for a privately owned ?research ?and ?consultancy ?company, Knowledge ?Based ?Systems Inc., in College Station, Texas, as a research ?scientist ?for five years, ?during ?which ?he ?led ?a number ?of decision ?support ?and other ?information ?systems—related research ?projects funded ?by sev- eral federal ?agencies ?including ?Department of Defense ?(DoD), National Aeronautics ?and Space ?Administration ?(NASA), National ?Institute ?for ?Standards ?and ?Technology ?(NIST), Ballistic Missile Defense ?Organization (BMDO), and ?Department of Energy ?(DOE). Dr. Delen has published more than 100 peer reviewed ?articles, some of which have appeared in major journals like Decision Sciences, Decision Support Systems, Communications of the ACM, Computers and ?Operations Research, Computers in Industry, ?Journal of Production Operations ?Management, Artificial ?Intelligence ?in ?Medicine, ?International? Journal ?of Medical Informatics, Expert Systems with Applications, and IEEE Wireless Communications. He recently authored/co-authored seven textbooks ?in the broad ?areas of business ?analyt- ics, data ?mining, ?text mining, ?business ?intelligence ?and ?decision ?support ?systems. ?He is often ?invited ?to national ?and ?international ?conferences for keynote ?addresses on ?topics related ?to data/text mining, ?business ?analytics, decision ?support ?systems,? business ?intel- ligence and knowledge management. He served as the general cochair for the Fourth International Conference on Network Computing and Advanced Information Management (September ?2—4, 2008, in Soul, South Korea) and regularly chairs tracks and mini-tracks at various? information ?systems and analytics conferences. He is currently ?serving as editor- in-chief, senior editor, associate editor or editorial board member for more than a dozen academic ?journals. His research ?and teaching ?interests ?are in data and text mining, busi- ness analytics, decision ?support ?systems, knowledge management, business ?intelligence, and enterprise modeling.


Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong, Lehigh University, Florida International University, California State University, Long Beach; Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of more than 100 refereed papers published in leading journals, such as "Management Science", "MIS Quarterly", and "Decision Support System". He is also the author of 20 books, including "Electronic Commerce: A Managerial Perspective" and "Information Technology for Management". He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, social commerce, and collaborative decision making.

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定價:100 7772
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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