More Is More ─ How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
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Today, selling is not just about the product or service on offer. The sales transaction itself is now just one small piece of customer experience. To stay in business, companies must understand what customer experience is and how they can create rich customer experiences that work to their advantage. The phrase "less is more" may be true about many things, but it’s not true when it comes to customer experience.
Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship—even one individual relationship—are willing to go to any length to ensure that they continue to nurture that relationship. They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario.
More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. This book shows you the invisible toxins that are killing your customer experience and your market share and how you should address them.
More Is More sets you up for success, outlining the key areas you need to address immediately so you can:
- Weather external changes
- Remain relevant
- Thrive in the ever-changing business landscape
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