Leading with the Brain : The 7 Neurobiological Factors to Boost Employee Satisfaction and Business Results

How do business leaders inspire their employees so deeply that employees strive to surpass their own best work and achieve mutual success? Purps-Pardigol has figured it out—and the answer starts with the brain. Based on insights from neuroscience, psychology, and behavioral economics, as well as one hundred and fifty interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what it takes to make businesses unbeatable.

In Leading with the Brain, Purps-Pardigol presents seven factors all business leaders should keep in mind to not only make their workforce feel more satisfied, but also to increase the overall health and well-being of their staff. Drawing on real-life examples of businesses that succeed by managing according to scientific findings, Purps-Pardigol shows that by leading in a people-oriented, humane way, managers can release their employees’ hidden energies to the benefit of all.

Sebastian Purps-Pardigol is a leadership coach and organizational consultant based in Germany. Together with Gerald Huther, he cofounded the nonprofit project The Culture Change Code. Romana Love was born and lives in Australia. She worked for more than ten years in Vienna, Austria.