Revolution of Innovation Management ─ Internationalization and Business Models
商品資訊
ISBN13：9781349951222
出版社：Palgrave Macmillan
作者：Alexander Brem (EDT); Eric Viardot (EDT)
出版日：2017/02/10
裝訂：精裝
規格：21.6cm*14.6cm*1.9cm (高/寬/厚)
商品簡介
作者簡介
Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.
Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.
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