Marketing Identities Through Language ― English And Global Imagery in French Advertising
商品資訊
ISBN13：9781403949844
出版社：Palgrave Macmillan
作者：Elizabeth Ann Martin
出版日：2006/01/26
裝訂／頁數：精裝／286頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
定價
：NT$ 10750 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
作者簡介
ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.
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