Promotional Strategies and New Service Opportunities in Emerging Economies
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系列名：Advances in Marketing, Customer Relationship
ISBN13：9781522522065
出版社：Business Science Reference
作者：Vipin Nadda (EDT); Sumesh Dadwal (EDT); Roya Rahimi (EDT)
出版日：2017/01/10
裝訂／頁數：精裝／417頁
規格：25.4cm*17.8cm (高/寬)
定價
：NT$ 11100 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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Editors Nadda, Dadwal, and Rahimi present readers with a collection of professional and research perspectives on various opportunities for service sector entrepreneurship in emerging economies throughout the world. The fourteen selections that make up the main body of the text are devoted to issues in service marketing in emerging economies, managing innovation in the service sector of emerging markets, service risk management in emerging economies, and a great many other related subjects. Vipin Nadda is a faculty member of the University of Sunderland in the UK. Sumesh Dadwal is a faculty member of Northumbria University in the UK. Roya Rahimi is a faculty member of the University of Wolverhampton in the UK. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
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