Sport Communication ─ An International Approach

Sport is a global business. Sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender, disability and national identity, this is essential reading for all sport communication courses.

Chuka Onwumechili is a Professor in the Strategic, Legal, and Management Communication Department at Howard University, US. He has published 10 books, and numerous book chapters and articles in peer-reviewed journals. He has also published articles on sport for online news sites such as The Conversation; he maintains the most extensive database for the Nigerian national football team, and he writes a sports blog. He also worked as a professional sports journalist for the Satellite newspaper in Enugu, Nigeria.