綜合商務英語 第1冊（簡體書）

《綜合商務英語》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合應用能力，包括英語語言知識和應用能力，商務知識、理論和應用能力，職場適應及發展能力和綜合運用各種知識解決商務實際問題的能力等為目標。教材內容的選材圍繞商務活動的各個階段，包括公司介紹、溝通交流、商務旅行、產品、銷售、商務管理市場營銷等等，通過構建真實的職場商務情景，激發學生的學習動力與熱情。本書為教材的第1冊。

劉白玉，三級教授，山東工商學院外國語學院院長。中國國際商務英語研究會副理事長，山東省商務英語研究會會長，至今共在《中國翻譯》等期刊發表論文93篇，出版專著、譯著15部；主持省部級等課題12項。

Unit 1 Introduction to Business
Text A Better Prepare for a Career in Business
Text B Business Cycle
Chinese and International Culture Tour
Case Study
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Li Ka-Shing’s Timeless Advice for Young En-trepreneurs
Chinese and International Culture Tour
Case Study
Unit 3 Market
Text A Who Will Win Out in the Smart Phone Market
Text B 5 Steps to Validate Your Business Idea before Entering the Market
Chinese and International Culture Tour
Case Study
Unit 4 Companies
Text A Starbucks Coffee Company’s Organizational Structure
Text B The Commencement Address
Chinese and International Culture Tour
Case Study
Unit 5 Employee
Text A Being a Good Employee
Text B Employee Confidence and Engagement
Chinese and International Culture Tour
Case Study
Unit 6 Products
Text A 6 Steps to Product Launch Success
Text B Counterfeit Products Hurt the Consumer and the Economy
Chinese and International Culture Tour
Case Study
Unit 7 Customers
Text A Customer Value
Text B How to Create and Retain Customers
Chinese and International Culture Tour
Case Study
Unit 8 Work-life Balance
Text A The Price of a 24-7 World
Text B There’s More to Life than Being Happy
Chinese and International Culture Tour
Case Study
Unit 9 Culture
Text A What is Culture
Text B Friendship of American Style
Chinese and International Culture Tour
Case Study
Unit 10 Business Ethics
Text A How Different Ethical Stances Can Help or Harm a Company
Text B Is Digital Piracy Uhical Or Just Illegal
Chinese and International Culture Tour
Case Study
附錄一 Glossary
附錄二 TEM-4 （2008~2010）
附錄三 References