Researching Entrepreneurship ─ Critically Evaluating Methodology and Method
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商品簡介
Entrepreneurship is a diverse research phenomenon which demands a multiplicity approach to aid understanding. However, despite the multi-disciplinary nature of entrepreneurship, dualistic perspectives have emerged including quantitative and qualitative; western and non-western; Europe and US, which are apparent within entrepreneurship research. Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship.
Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection – thus drawing attention to the critical aspects of philosophical perspectives and underpinnings. This is necessary as the substitution of the word methodology for the word method has resulted in the two terms being used interchangeably. From such a position, it is then possible to explore the "taken for granted" norms of entrepreneurship scholarship and methodological myths which currently dominant entrepreneurship research. Indeed, in order to facilitate further theoretical and empirical development within the field then quite clearly, appropriate attention to philosophical underpinnings is necessary to reflect the idiosyncratic contextual nature of entrepreneurship.
Aimed at academics, researchers and advanced students in the field of Entrepreneurship, Researching Entrepreneurship will adapt a critical perspective in relation to epistemological and ontological assumptions which currently shape the entrepreneurship research agenda. It will seek and challenge dualistic perspectives including quantitative and qualitative; western and non-western; Europe and US which are apparent with entrepreneurship research and place greater emphasis on the appropriateness of methodological selection in relation to research aims and objectives.
作者簡介
- Claire M Leitch is a Professor of Management Learning and Leadership at Lancaster University Management School, UK
- Dr Maura McAdam is Senior Lecturer in Management at Queen’s University Management School, Belfast, UK
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