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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
作者簡介
Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. Prior to entering the academy, she had a robust career in corporate public relations and marketing. She is the (co)author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Public Relations Campaigns: An Integrated Approach, and The Agency Handbook.
Jamie Ward is assistant professor of public relations at Eastern Michigan University. Prior to entering academia, she spent more than a decade in the nonprofit field working to help nonprofit organizations advance their causes through strategic public relations. Ward is author of Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.
Jamie Ward is assistant professor of public relations at Eastern Michigan University. Prior to entering academia, she spent more than a decade in the nonprofit field working to help nonprofit organizations advance their causes through strategic public relations. Ward is author of Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.
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