New Venture Creation ― A Framework for Entrepreneurial Start-ups

This is the textbook students need to create a successful business plan. With its innovative New Venture Creation Framework, the book progresses through three phases: Research, Business model development, and Launch and validation. Each phase is broken down into a number of key stages, covering everything a budding entrepreneur should consider. Featuring international Case insights from real businesses, video and audio interviews with entrepreneurs, and a fictional running case study, this practical text will prove indispensable. However, this is not just a ‘how-to-do-it’ book, but a ‘why-you-do-it’ book, uncovering the research behind the practice through Academic insights.

This innovative textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter entrepreneurship modules and as a practical guide for anyone who wants to launch a business.

Key features:

• International Case insights with questions show how real entrepreneurs apply the approaches
  
• Academic insights present the research and theory underpinning the concepts
  
• Workbook exercises help students to develop a business idea
  
• The extensive companion website provides a range of teaching and learning resources
  

New to this edition:

• Video introductions by author Paul Burns discuss key questions and issues
  
• Video and audio interviews provide an insight into life as an entrepreneur
  
• A running case study examines the choices two young people make for their fictional company Sofa-bed Factory
  
• Thorough revisions based on reviewer feedback
  
• An interactive ebook version of the text available for sale
  

PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial process.

Paul Burns started his academic career at Warwick University Business School, UK, where he set up their first Small Business Unit. He has since held posts as Professor of Small Business Development, Cranfield School of Management, UK, Director of the 3i European Enterprise Research Centre, researching small firms and entrepreneurs across Europe, Visiting Fellow at Harvard Business School, USA, and Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE) and a chartered accountant, having worked for Arthur Andersen & Co. with many growing businesses. For four years, he ran his own firm, Design for Learning Ltd.