Lost Moda ― Clothing Culture in Slovakia from 1945 to 1989

Lost (m)ODE captures more than 40 years of the clothing culture in Czechoslovakia during the socialist era. Post-war clothing design felt the intense pressure of the new ideology, which this book demonstrates with excerpts from daily newspapers and fashion magazines and the esthetic ideas portrayed in unique fashion photographs. This publication also presents individuals who were lost within the anonymous atmosphere of Slovak clothing manufacturs, and interesting stories of designers, editors, models, tailors and photographers and others from the fashion industry. The view of fashion changed with socialist ideology. The word fashion was replaced by the terms dress and apparel. It lost its elitist nature and its social function was changed.

Zuzana Sidlikova studied the science of fine art at the Faculty of Art of Comenius University and clothing design at the Academy of Fine Arts in Bratislava. She also participated in internships at schools of arts, architecture and design in Prague, Kiel and Hamburg. Later, she worked as editor of the magazine Designum at the Slovak Design Center. In 2010, she completed her doctoral studies at the Academy of Fine Arts and Design in Bratislava and continued her research and pedagogical activities at the Research Center. Currently she is the curator of the fashion and the textile collection at the Slovak Design Museum in Bratislava. She is the author of the publications Fashion in Slovakia in the Interwar Period, Textile and Design in the 20th and 21st Centuries and the co-author of Fashion in Slovakia (a Brief History of Clothing).