90折
Marketing
商品資訊
ISBN13：9781259709074
出版社：McGraw-Hill College
作者：Dhruv Grewal; Michael Levy
出版日：2017/02/15
裝訂／頁數：精裝／736頁
規格：29.2cm*22.2cm*3.2cm (高/寬/厚)
版次：6
-
藍思閱讀分級： 1360L
定價
：NT$ 9646 元優惠價
：90 折 8681 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
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