Communicating Science and Technology Through Online Video ― Researching a New Media Phenomenon

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

Bienvenido Leon is Associate Professor of Science Journalism and Television Production at the University of Navarra, Spain and has published over 60 peer-reviewed articles and 21 books as author or editor, including "El medio ambiente en el nuevo universo audiovisual" (UOC) and "Science on Television. The Narrative of Scientific Documentary."

Michael Bourk is Assistant Professor of Mass Communication at the Gulf University for Science and Technology, Kuwait and has published 17 peer-reviewed journal articles or contributions, several book chapters and the book "Universal Service? Telecommunications Policy in Australia and People with Disabilities."