Raise Capital on Your Own Terms ― How to Fund Your Business Without Selling Your Soul

You're an entrepreneur. You want to be your own boss, life a live you love, and do something great. But businesses need money, so you max out your credit cards, take out a second mortgage, and maybe even drive for Uber at night. Why? Because you think the only alternative is to make a devil's bargain with some venture capitalist who'll demand a tenfold return and could easily take your business right out from under you. Right? Wrong. Attorney Jenny Kassan says you don't have to go the Silicon Valley route, nor do you have to unduly stress yourself, your personal finances, or your fledgling business. There are all kinds of investors out there with varying motives and expectations, and Kassan shows you how to find the right one for you. Then, after providing a layperson's primer on the laws and regulations governing fundraising, she details a six-step process for creating a customized capital-raising plan that is in complete agreement with your business goals and your personal values.