Designing Luxury Brands ― The Science of Pleasing Customers?Senses

系列名：Management for Professionals
ISBN13：9783319715551
出版社：Springer Verlag
作者：Diana Derval
出版日：2018/04/23
裝訂／頁數：精裝／170頁
規格：24.1cm*15.9cm*1.9cm (高/寬/厚)
關鍵字： Designing Luxury Brands ― The Science of Pleasing Customers?Senses、 Designing、 Luxury、 Brands、 The、 Science、 of、 Pleasing、 Customers、 Senses、 Springer Verlag、 Diana Derval、外文書、 Commerce, communications, transport、

杜威圖書分類

：

Commerce, communications, transport

定價

：NT$ 4500 元

優惠價

：90 折 4050 元

若需訂購本書，請電洽客服 02-25006600[分機130、131]。

商品簡介

作者簡介

相關商品

商品簡介

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

作者簡介

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.

主題書展