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Happiness in America ― A Cultural History
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Happiness in America ― A Cultural History

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What is happiness? How do we measure it? How do we achieve it? Is anyone truly happy? This work looks at happiness in America—what it meant in the past, what it means now, and how it might be achieved. The surprising conclusion Larry Samuel draws will help readers understand their own views of happiness and how they might find it.

作者簡介

Larry Samuel is the founder of Boomers 3.0, a consultancy dedicated to helping organizations create meaningful relationships with baby boomers in their third act of life. Called “the Margaret Mead of plutocrats” by Slate.com, Larry has been a leading culture consultant to Fortune 500 companies and blue-chip advertising agencies since 1990. As one of the top trend consultants in the country, he advised a Who’s Who of companies and agencies across a wide variety of industries and categories, including Anheuser Busch, Baskin-Robbins, Chase, Conde Nast, General Mills, Hasbro, John Hancock, Liberty Mutual, LL Bean, and Whirlpool. Larry’s breakthrough research study on American wealth culture for JP Morgan, which identified 5 types of American millionaires based on his unique methodology rooted in cultural anthropology, was widely reported in the media. Larry is a blogger for Psychology Today, where he has received tens of thousands of hits. He holds a Ph.D. in American Studies from the University of Minnesota and is the author of many books, including The Future Ain’t What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World (1998), Future: A Recent History (2009), and Rich: The Rise and Fall of American Wealth Culture (2009). His forthcoming Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life (August 2017) shows readers how to market to aging baby boomers from a cultural perspective.

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