Marketing Projects
商品資訊
系列名：Best Practices and Advances in Program Management
ISBN13：9781138197879
出版社：Auerbach Pub
作者：Olivier Mesly
出版日：2018/02/01
裝訂／頁數：精裝／216頁
規格：23.5cm*15.6cm (高/寬)
商品簡介
Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn’t reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects.
作者簡介
Dr. Olivier Mesly is a professor at Saint-Anne University in Nova Scotia, Canada. He teaches both marketing and project management. He is the author of the book, Project Feasibility, which was published in in French in Montreal.
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