Mr Brainwash: Franchise of the Mind

he ardent voice of contemporary pop artist Mr. Brainwash pushes the envelope of pop culture from screen to street art to gallery. French-born filmmaker Thierry Guetta took on the moniker of Mr. Brainwash after expatriating to Los Angeles. Armed with wheat paste, spray cans, brushes and paint buckets, Mr. Brainwash set aside the video camera and attacked the streets in 2006 with stencils and posters of beloved icons and quickly became a renowned figure in the burgeoning street art scene alongside Banksy, Space Invader, and other urban art brinkmen. Playful and colourful with a hint of mischief, each work is a journey through his pop culture wonderland. His works have been collected on all continents and have attracted hundreds of thousands of visitors to his massive solo art shows. He has created cover artwork, album campaigns, music videos, and installations for a variety of the most iconic figures and brands including Madonna, Michael Jackson, Coca-Cola, Levi's, Mercedes, and many others. With critical essays by art historians Eleanor Heartney and Donald Kuspit, this fully illustrated volume is the first full treatment of the artist available to the book trade.

Ted Vassilev is the president and founder of DTR Modern Galleries, with locations in Boston, New York, Palm Beach, Washington, DC, and in Europe. Eleanor Heartney is an art critic based in New York City. Author of over 40 art books, she has written extensively on contemporary art issues for publications including The Washington Post and The New York Times. Donald Kuspit is an emeritus professor of art history and philosophy at SUNY Stony Brook, and the author many art books, including his most recent, A Critical History of Modern Art.