Start-up ― A Practical Guide to Starting and Running a New Business
商品資訊
系列名:Management for Professionals
ISBN13:9783319945460
出版社:Springer Nature
作者:Tom Harris
出版日:2018/08/22
裝訂:精裝
規格:23.5cm*16.5cm*1.9cm (高/寬/厚)
版次:2
商品簡介
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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