Reading Graphic Design in Cultural Context
商品資訊
ISBN13：9780857858009
出版社：Bloomsbury USA
作者：Grace Lees-Maffei; Nicolas P. Maffei
出版日：2019/03/21
裝訂／頁數：精裝／288頁
規格：25.4cm*19.7cm*1.9cm (高/寬/厚)
商品簡介
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
作者簡介
Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK.
Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts, UK.
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