傳播學專業英語（簡體書）

本書是以作者多年的教學講義為藍本，參考多種國內外同類教材編著而成。每單元兩篇課文，第一篇偏重理論，第二篇偏重大眾傳播史。力求兼顧知識的系統性和文章的趣味性和可讀性。五、篇幅合適。本教材考慮到高校教學的實際，準備編寫12個單元，篇幅適於一個學期的教學使用。

孫萬軍，文學博士，教授、碩士生導師；曾獲北京市優秀教師、河北省師德先進個人等稱號；主持國家社科基金課題、北京市社科基金課題、新聞出版廣電總局軟科學課題、北京市教委社科課題等多項；出版專著4部，發表AHCI、CSSCI檢索論文20餘篇。近年出版的教材有《跨文化傳播簡明英語教程》、《西方編輯學入門》、《大學生英語實踐短劇》等。

一、語言與傳播學知識並重，既能使學生擴展專業詞匯和專業閱讀，提高其語言能力，同時也能使學生通過閱讀所選原文，進一步理解和掌握傳播學的知識體系。
二、語言力求地道規範，同時又由淺入深，逐步提高語言難度，避免忽易忽難。
三、內容力求簡潔系統，體現傳播學的知識體系i，但又重點突出，不面面俱到。
四、兼顧傳播學基礎理論和大眾傳播，力求兼顧知識的系統性和文章的趣味性、可讀性。

Unit 1 The Importance of Communication
Text A Communication―What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication ?
Text A What is Communication
Text B What Communication Does
Unit 3 Culture， Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today