Business Intelligence and Analytics in Small and Medium Enterprises
商品資訊
系列名:Manufacturing Design and Technology
ISBN13:9780367173883
出版社:PBKTYFRL
作者:Melo; Pedro Novo; Machado; Carolina (School of Economics and Management; University of Minho)
出版日:2019/12/02
裝訂/頁數:精裝/153頁
規格:24.3cm*16.2cm*0.9cm (高/寬/厚)
定價
:NT$ 9300 元優惠價
:90 折 8370 元
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Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A).
Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area. FeaturesFocuses on the more recent research findings occurring in the fields of BI&A Conveys how companies in the developed world are facing today's technological challenges Shares knowledge and insights on an international scale Provides different options and strategies to manage competitive organizations Addresses several dimensions of BI&A in favor of SMEs
Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area. FeaturesFocuses on the more recent research findings occurring in the fields of BI&A Conveys how companies in the developed world are facing today's technological challenges Shares knowledge and insights on an international scale Provides different options and strategies to manage competitive organizations Addresses several dimensions of BI&A in favor of SMEs
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