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Explorations in Critical Studies of Advertising
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系列名：Routledge Research in Cultural and Media Studies
ISBN13：9780367877453
出版社：PBKTYFRL
作者：Hamilton; James F. (University of Georgia; USA); Bodle; Robert (Mount St. Joseph University; USA); Korin; Ezequiel (University of Georgia; USA)
出版日：2019/12/10
裝訂／頁數：平裝／284頁
規格：15.2cm*22.9cm (高/寬)
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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising.
Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
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