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Absolute Essentials of Entrepreneurship
商品資訊
系列名：Absolute Essentials of Business and Economics
ISBN13：9780367353322
出版社：PBKTYFRL
作者：Nerys (Aberystwyth University Fuller-Love UK)
出版日：2020/06/10
裝訂／頁數：精裝／104頁
規格：13.8cm*21.6cm (高/寬)
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Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs.
The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
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